Loyalty cannot be bought

In this new era of employee’s turnover, we are all challenged to find our adaptability, understand the situation and act accordingly!

As a globally expanding recruitment company working locally, we have sought to meet this challenge by taking into consideration the cultural shift and meeting your expectations.

This blog has been written to guide you at the early stage of expanding your teams, to not only save time in selecting the right profiles but also to increase employee loyalty. How do you do this? By making sure your company values and culture are well advertised and honest in a job description.

Candidates applying for your new position seem to fit the bill, with a good range of skills and experience, however, once they have become familiar with the company's culture and working environment, will the job description be enough to keep them motivated to consider a long-term career within your company?

Your corporate culture is based on values, ethics, behaviours and working environment of your organisation. It is what makes you unique, and it impacts everything from public image to employee interaction and satisfaction. If employees share the company’s vision and other cultural aspect, it can only add a positive effect on the company's results. With a productive workforce and a highly committed team, you will only gain if you share the correct values to attract the suitable candidates who share and desire the same things. In this way, you can ensure that staff are united by a mutual purpose and a shared passion that goes beyond a monthly payroll.

Adding your most honest company culture to your job description can contribute to a better selection during the interview process, which will result in increased satisfaction and retention of your employees. It is essential that they understand from the outset how they will work with you daily.

For the above reasons, here are some tips on how to avoid all the gimmicks and stay true to what you stand for in your company culture and why it is essential to advertise your most accurate working environment. This is even more important for small to medium organisations, as candidates will not have expectations or information shared online.

If the document is carefully written, you will attract a more accurate selection of profiles. And you can certainly improve your selection.

1- Start with the basics

Whether your office environment is "corporate", "informal", "fast-paced" or "relaxed", you need to describe it. Once you have described the key words, remember to be consistent in the language you use. The tone should remain the same so that the candidate's experience is seamless. This will also help them to be more confident in the way they advertised themselves to remain true to their real personalities. We do not want candidates adapting their speech just to “fit”.

2- Small details matter

Whether it's a frequent team building, breakfast at the office, after work drinks or fun details in the workspace, mentioning some of it can guide candidates who wish and need to engage.

3- Core values

If you emphasise sustainability or diversity in your values, job description is the time to highlight it. Your employees are your brand ambassadors. They are the ones who will spread it in the most genuine way. Stating it also increases curiosity and better interaction during interviews to understand earlier the personalities that will fit in well with your current teams. Whether they are team players or elite profiles, this will be noticed in interviews, and you can decide accordingly!

4- Progression and growth

This is probably the element that should lead candidates and employees to want to build long-term loyalty. If the job description lists future options, whether it's a management role or a specialist senior position, this is what your candidates will need to read in the job description. If you want to offer plenty of opportunities for internal career progression, you want to attract candidates who aspire to rapid growth and who have an ambitious personality.

Whatever positions you want to fill and teams you want to develop, we are passionate about what we do and want to help you find the right candidates to increase your employees' productivity, satisfaction, and interaction. Tell us what you want, your needs and values, and we’ll make it happen!