Area Sales Manager (Crane Rental Business – Rental solutions for core infrastructure projects across multiple sectors)

2 Positions (Bangalore, Kolkata)

Reporting To: Regional Head 

Job Objective:
The area Sales Manager is responsible for supporting the regional Sales Head in driving sales growth for crane rental services within the designated region. This role focuses on enhancing client relationships, identifying new business opportunities, and assisting in the overall management of sales activities to achieve revenue targets.

Key Responsibility Areas
Sales Support:
•    Assist in the development and execution of sales strategies to achieve regional revenue goals.
•    Support the Regional Sales Manager in managing the sales and ensuring effective sales processes are followed.

Client Relationship Management:
•    Maintain and strengthen relationships with existing clients to ensure high levels of satisfaction and retention.
•    Conduct regular follow-ups with clients to gather feedback and identify opportunities for upselling or cross-selling crane rental services.

New Business Development:
•    Identify potential new clients and market segments to expand the customer base.
•    Assist in building a robust sales pipeline by actively networking and leveraging industry contacts.
Market Analysis:
•    Analyze market trends, competitor activities, and customer preferences to inform sales strategies.
•    Provide insights to the sales team regarding market conditions and potential opportunities.

Project Mapping:
•    Assist in mapping key projects within the region that require crane rental services.
•    Collaborate with project managers and contractors to understand their lifting requirements and propose suitable solutions.

Sales Reporting:
•    Prepare regular reports on sales activities, client interactions, and market developments for management review.
•    Track sales performance metrics and assist in setting targets for the sales team.

Team Collaboration:
•    Work closely with other departments (e.g., operations, logistics) to ensure seamless service delivery to clients.
•    Participate in training sessions to enhance product knowledge and improve sales techniques.

Key Performance Indicators (KPIs)
•    Revenue Growth: Measure overall sales growth within the assigned territory.
•    Client Retention Rate: Track the percentage of repeat clients within the region.
•    New Client Acquisition: Assess the number of new clients acquired during a specific period.
•    Sales Activity Metrics: Monitor the number of client meetings, proposals submitted, and follow-ups conducted.

Job Specifications
Qualifications:
Minimum: Bachelor’s degree in Business Administration, Marketing, Engineering, or a related field.
Preferred: Relevant certifications in sales or project management.

Relevant Experience:
At least 7-10  years of experience in sales or business development, preferably within the construction or equipment rental industry.

Skills Required:
•    Strong communication and interpersonal skills for effective client engagement.
•    Ability to analyze market data and identify trends that can inform sales strategies.
•    Proficiency in SAP and Microsoft Office Suite for reporting and analysis.
•    Strong organizational skills with attention to detail.

Summary
Area Sales Manager plays a crucial role in supporting the growth of crane rental services by enhancing client relationships, identifying new business opportunities, and assisting with project mapping. This profile outlines essential responsibilities, qualifications, and performance metrics necessary for success in this position, ensuring that the individual is equipped to contribute effectively to the organization’s goal