Assistant Area Sales Manager (Crane Rental Business – Rental solutions for core infrastructure projects across multiple sectors)
 
6 Positions (Chennai, Mumbai, Lucknow, Noida, Chhattisgarh, Cuttack)

Reporting To: Regional Sales Head 

Job Objective: The Assistant Area Sales Manager is responsible for supporting the Area Sales Manager in driving sales growth for crane rental services within the designated region. This role focuses on enhancing client relationships, identifying new business opportunities, and assisting in the overall management of sales activities to achieve revenue targets.

Key Responsibility Areas
Sales: 
•    Assist in the development and execution of sales strategies to achieve regional revenue goals.
•    Support the Regional Sales Manager in managing the sales and ensuring effective sales processes are followed.
•    Increase sales for designated areas through generation of new business by maintaining regular contacts and good professional relationships with existing customers 
•    Develop strong sales pipeline and achieve revenue growth by proactively targeting new customers
•    Identify new accounts for penetration and growth in the allocated geographic area
•    Regularly update enquiry tracker to ensure accurate reflection of sales/opportunity pipeline
Client Relationship Management:
•    Maintain and strengthen relationships with existing clients to ensure high levels of satisfaction and retention.
•    Conduct regular follow-ups with clients to gather feedback and identify opportunities for upselling or cross-selling crane rental services.

New Business Development:
•    Identify potential new clients and market segments to expand the customer base.
•    Assist in building a robust sales pipeline by actively networking and leveraging industry contacts.
Project Mapping:
•    Assist in mapping key projects within the region that require crane rental services.
•    Collaborate with project managers and contractors to understand their requirements and propose suitable solutions.

Sales Reporting:
•    Prepare regular reports on sales activities, client interactions, and market developments for management review.
•    Team Collaboration:
•    Work closely with other departments (e.g., operations, logistics) to ensure seamless service delivery to clients.
•    Participate in training sessions to enhance product knowledge and improve sales techniques.

 Key Performance Indicators (KPIs)
•    Revenue Growth: Measure overall sales growth within the assigned territory.
•    Achieve Targets 
•    Revenue from New Clients 
•    Account receivable 
•    New Client Acquisition: Assess the number of new clients acquired during a specific period.
•    Sales Activity Metrics: Monitor the number of client meetings, proposals submitted, and follow-ups conducted.
Qualifications:
•    Minimum: Bachelor’s degree in business administration, Marketing, Engineering, or a related field.
•    Preferred: Relevant certifications in sales or project management.
Relevant Experience:
•    At least 3-5 years of experience in sales or business development, preferably within the construction or equipment rental industry.

Skills Required:
•    Strong communication and interpersonal skills for effective client engagement.
•    Strong excel skills Summary
•    Strong interpersonal and stakeholder management
•    Client relationships, Customer service, Deal closing skills, Territory management, Strong communication