Role & Responsibilities:-

1. Brand Management:-

• Interpreting Management Direction into actionable marketing plan

• Managing direct marketing campaigns for B2B product segments and the respective lead & ROI management

• Brand Guideline Control and process flow

2. Budget Management:-

• Planning Quarterly Budget.

• Putting up Application for all the activities in advance of the activity initiation.

• Claim Management by having timely receipt.

• Coordination with Finance on claims/invoice and vendor payments.

3. B2B Marketing:-

• Managing focus products marketing programs for B2B marketing launched by RO marcom team on Quarterly basis

• Development & deployment of eDMs, Whatsapp eDMs, PDF datasheets for B2B models

• Creation/identification for product videos for key/hero models

• Preparation and circulation of sales presentation for key models along with PMs

• Development, printing and deployment of brochures for all B2B product lines with 100% adherence to brand guidelines

• Managing in-house customer database generated thru various touch points (End customers, service team data, trade show data, website & campaign end customer data base)

• Managing channel database for RDs, Corporate partners, System Integrators, Retail Partners and managing effective communication with them

• Managing externally acquired customer databases and ensuring effective & periodic communication with them

• Create product & solution contents thru benchmark case studies, product videos to articulate the benefits of our products to the target channels and customers

• Key B2B community management (CIO etc)

• Timely creation, production and distribution of POSM for B2B Products

• Website Management for B2B Models

4. Key Campaign Marketing:-

• Work with RO team for key B2B product campaigns

5. Advertising & Promotions:-

• ATL Marketing & Brand Management

• Media Buying

6. Social Media marketing:-

• Assist in Social media strategy

• Ensure Live tweets at Events, daily posts/tweets and monitor competition within timelines

7. Paid digital marketing:-

• Monitor SEO/SEM through Google

• Development of paid digital marketing campaign & media plans

• Development of creative that work in paid digital marketing

8. Events & Exhibitions:-

• Managing trade shows/exhibition program including identifying, planning, execution and sales leads management

• Channel launch event management for key models/segments (Event planning & execution)

9. Road shows & Dealer meets execution:-

• Planning of activations and road shows with product team

• Execution of road shows at the local level

10. Vendor Management:-

• Negotiate the terms and pricing with the vendors

• Effective vendor management for Creatives, Printing, retail branding etc (Proper selection, negotiations and execution with Vendor panel for each segment)

11. Agency Management:-

• Creative Agency Management - Indiamart & D&B

12. PR Management:-

• Ensuring reach of key PR contents and product reviews to target customers & channels

13. MQL Management:-

• Source new opportunities through inbound lead follow-up and outbound cold calls and emails

• Route qualified opportunities to the appropriate sales experts for further development and closure

• Handling customer objections and giving qualified leads to the onsite managers for meeting appointments

• Calling up prospects from mid-size to large companies and talking to CXO level executives and understanding their business environments and setting up meeting appointments for the field sales managers

• Identify and generate leads via cold calling, email campaign, social media marketing etc.

• Qualify and develop inbound and outbound sales leads and respond to product inquiries

• Identify the decision makers, explain the services and schedule demos between Sales Representatives and potential customers.

• Work on daily targets, goals and metrics

• Keep updating data into CRM accurately to track the deal progression.

• Follow-up and set up a status calls with clients to know the pending feedback & speed up the process.

Experience and Domain Knowledge:-

• Job Title/ Designation - Assistant Manager – B2B Marcom

• Experience & Age - 3-7 years | Age group : 27 - 32 years

• Qualification - B.E./B.Tech. preferred; MBA (Marketing) is a must

• Preferred Industry - Consumer durables & Electronincs