Our client is looking for a Chief Marketing Officer who would be a key member of the senior management team, reporting directly to founders. They are seeking a dynamic and results-driven Chief Marketing Officer to lead and expand the brand presence and be the marketing guardian for the brand. Below are the responsibilities:

• Planning, implementing, and overseeing all marketing and advertising strategy and campaigns focusing on customer acquisition and customer retention
• Undertakes market research studies and analyse the results to better understand the market and customer tastes
• Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing. Develop and implement strategies for effective online brand presence and engagement.
• Determine KPIs for the marketing department and track the KPIs on a regular basis
• Keep the marketing budget in check
• Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands.
• Design and coordinate promotional campaigns, PR and other marketing efforts across channels
• Create and propagate an enthusiastic brand message that will resonate with our target demographic