Position Title:- Consumer Insights Manager

Role and Responsibilities:-

Job Role:

• Working closely with cross-functional teams to identify problem statements

• Planning and implementing end to end consumer research strategies and methodologies

• Conducting qualitative as well as quantitative research relying on primary as well as secondary research

• Talking to existing and potential customers to understand their needs and behaviour

• Doing a competitor analysis to understand product offerings and features

• Devising actionable strategies from consumer insights

• Reporting and presenting your findings to drive new product development and marketing strategies

Job Requirements:

• Minimum 4+ years of experience conducting qualitative and quantitative research

• Strong analytical skills to extract actionable insights from data

• Strong research skills such as moderation, preparation of Q’re/DG and effective storytelling etc.

• Strong communication and presentation skills

• MBA, MA in Design/Sociology/Psychology in a numerate discipline

• Need to have prior experience working with FMCG/Consumer Tech or any client-side company