Key Responsibilities:

• Lead annual business planning with BMs, E-comm, agencies to define clear JTBD, objectives, and media plans.
• Manage relationships with local agencies (Google, Meta, MediaComm, Oliver) and define KPIs.
• Identify new digital opportunities to boost CH’s digital capabilities.
• Guide BMs on optimal digital investments to achieve goals.
• Represent CH ME in regional forums for best practices & new capabilities.
• Collaborate on brand activations, ensuring alignment across all digital touchpoints.
• Drive digital transformation and capability building for competitive advantage.
• Lead internal education and customer engagement to maximize sales impact.

Qualifications:

• Digital marketing qualification required.
• 10+ years experience in Digital & Media (Preferably in the Middle East).
• Strong strategic thinking & team player.
• Proven experience in project management & working with agencies (Meta, Google, media agencies).
• Deep knowledge of online marketing concepts and best practices.
• Expertise in SEO, PPC, Email Marketing, Social Media, E-Commerce, Influencer Marketing.
• Hands-on experience with Google Analytics, DSPs, ad servers, SA360, social ad platforms, DMPs, and data analytics tools.
• Highly analytical & results-oriented.