THE COMPANY

Multinational pharmaceutical company

Global Omnichannel & Engagement Manager

THE ROLE

• Brand Planning developed and tailored with the Brand Managers using a comprehensive omnichannel strategy
• Together with Brand Managers create, monitor and implement global omnichannel content initiatives based on scientific or brand updates through marketing campaigns, web platforms and congresses.
• Facilitate the development of global content and campaigns to tailor activities based on market demands, preferences and different channels.
• In collaboration with Sales and Customer Engagement Team, embrace the omnichannel operating model to optimize engagement across all customer interactions, adhering to the principles of the right customer, channel, cadence, content, and communication objectives.
• Forge collaborative partnerships with diverse global teams spanning Medical, Sales & Customer Engagement, IT, Compliance, Scientific Service, Legal, Market Research and Privacy to optimize campaign workflows, performance monitoring, competitive landscape analysis, and digital transformation. Promote synergy and dialogue with regional and local team
• Foster a culture of continuous improvement and innovation within the team, by staying updated on industry trends and integrating new technologies that enhance omnichannel capabilities in synergy with ICT Innovation Team

JOB REQUIREMENTS

• Degree in science/pharma-related field or marketing, Additional relevant digital management certifications are welcome.
• Fluency in English
• A minimum of 2-3 years of experience in digital field, ideally much of it within the pharmaceutical industry, with a pronounced focus on omnichannel, marketing or customer engagement activities.
• Analytical skills and data driven approach supporting digital KPIs assessment and efficient resource allocation
• Profound comprehension of the pharmaceutical industry, including industry dynamics, operations, sales strategies, marketing initiatives and compliance requirements.
• Strong written and oral communication skills.
• High interpersonal and relational skills, with a proven ability to collaborate effectively across cross-functional teams and build trust with senior stakeholders.
• Excellent ability to use Google applications and other digital platforms/tools (i.e. CRM)

LOCATION: Florence

Please send your CV with a motivation letter to the role to: [email protected]

Ref: Global Omnichannel & Engagement Manager