Job Title: Manager - E-Commerce (M-3)
Department: Sales - FMCG
Location: Corporate Office, Noida
Reporting to: VP Sales (FMCG)

About the Role:
We are seeking an experienced and dynamic Manager - E-Commerce to lead the development and execution of our e-marketing strategy, strengthen our brand presence, and drive e-commerce sales for one of the leading FMCG Companies . The role will focus on new SKU listings, managing the product portfolio, supporting new product development, and implementing strategies that enhance business contribution.

Key Responsibilities

Strategic Leadership

• Develop and achieve the Annual Operating Plan (AOP) for E-Commerce.
• Drive strategies to enhance the visibility and sales of all SKUs across online platforms.
• Collaborate on marketing strategies, customer insights, and market research to ensure online growth.

E-Commerce Operations

• Plan assortment and manage the product portfolio effectively.
• Ensure accuracy in uploading promotional offers and listings.
• Monitor and enhance the security of checkout pages and payment processes.
• Analyze website traffic, marketing strategies, and sales metrics to recommend improvements.

Brand & Communication Management

• Lead digital marketing initiatives to boost online presence.
• Drive internal communications and corporate branding efforts.
• Coordinate with in-house and external teams to align with branding and communication strategies.

Team Coordination

• Work closely with software developers, copywriters, and graphic designers.
• Ensure smooth collaboration with marketing, supply chain, finance, and NPD teams.

Qualifications & Experience

• Educational Qualification: Post-Graduate in a relevant field.
• Experience: 8+ years in the FMCG or related industry, with significant exposure to e-commerce and digital marketing.

Key Competencies

Technical/Functional

• Marketing Strategy & Planning
• Brand/Portfolio Management
• Digital Marketing & Corporate Communications
• Market Research & Analysis

Behavioral

• Customer Focus
• Collaboration
• Creativity & Innovation
• Result Orientation

Key Metrics

• Timely execution of portfolio strategies and brand plans.
• Adherence to marketing budgets.
• Increased contribution from focus segments/brands.
• Enhanced brand recall and perception.

Stakeholder Management

Internal: Marketing, Supply Chain, Finance, NPD
External: PR/Advertising/Research Agencies, Customers, Vendors