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Mahima Singh
Associate Consultant
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Marketing Manager (Brand Marketing)
- LocationLucknow, India
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IndustryBuilding Materials
Job Description
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Develop and implement brand marketing strategies for the Particle Board vertical
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Craft targeted campaigns for B2B (projects, contractors) & B2C (dealers, distributors)
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Manage channel marketing, dealer engagement, and push-pull strategy
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Lead cost-effective digital & BTL campaigns, including POSM, in-store branding, and influencer programs
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Track campaign performance and optimize based on ROI and ground feedback
Benefits
- Performance bonus
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