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Marketing Manager
- LocationMumbai, India
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IndustryApparel & Fashion
Job Description
- Handling marketing operations to achieve growth & profitability of the business.
- Implementing the SOP (Standard operating procedure) and developing the control systems formaintaining high standards of retail environment for developing a profitable business house
- Work on brand visibility, brand awareness, brand loyalty.
- Work on the customer journey, Loyalty program, Hospital tie-ups, corporate tie-ups, society tie-ups, etc.
- Maintain and monitor growth/fall of various parameters such as sales, footfall, average billvalue, etc. for retail stores.
- Campaign drive, cross brand promotion, and other promotional activities.
- New store opening, Visibility drive, communication, and other marketing activities.
- Develop negotiating strategies and positions by studying the integration of new ventures withcompany strategies and operations, examining risks and potentials.
- Plan, present & execute budgets for advertising, events & promotions (BTL).
- Coordinate with advertising agency for creative development and idea implementation.
- Coordination with the vendors and suppliers for print, photo shoots, branding, exhibitions,events, press releases, media buying, and outdoors.
- Planning and executing campaigns (BTL Activities) for retail outlets, online portals, and websitesto enhance footfall and site visits.
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