Your New Role:

• Design and implement a full-funnel go-to-market strategy for our interactive video product.

• Communicate the unique advantages: of our offering and how it stands out in the market.

• Conduct market segmentation to identify and target the most relevant customer groups

. • Analyze buyer decision processes and highlight the product’s role in influencing those decisions.

• Collaborate with cross-functional teams to empower internal teams with insights on how we win today and how we can continually improve.

• Drive marketing initiatives that are aligned with the company’s strategic goals and objectives.

What You’ll Need to Succeed:

• 7+ years of experience in Product Marketing within a B2B/B2C SaaS or consumer tech environment.

• Proven ability to influence cross-functional teams and work collaboratively with product, sales, and marketing teams.

• A strong foundation in market research, with the ability to analyse and interpret both quantitative and qualitative data sets.

• Comfortable turning insights into actionable strategies and testing new go-to-market approaches.

• A passion for learning and commitment to our mission of revolutionizing interactive video content