Sales and Marketing Manager – Travel Retail 

Sales

• Support all sales initiatives within the Wine, Champagne, and Beer categories across designated customer groups.
• Develop and execute tailored sales strategies to drive performance across assigned accounts, focusing on sales growth, profitability, and service excellence.
• Communicate new product launches promptly and strive to maximize listings in duty-free outlets.
• Coordinate and confirm promotional calendars with Travel Retail customers across all relevant categories.

Marketing

• Collaborate with internal and external marketing teams to negotiate pricing structures, advertising and promotional plans, and rebate agreements within the Travel Retail channel.
• Manage the portfolio for Beers, Wines & Champagne including product listings, delistings, and brand/agency changes in coordination with senior leadership.
• Organize category-specific training sessions for Travel Retail partners and stakeholders.
• Conceptualize and develop Value-Added Packs (VAPs) in line with brand and customer guidelines.

Information Analysis

• Analyze sales data and trends to inform commercial strategies and action plans in collaboration with senior team members.
• Review the effectiveness of promotional activities in airport retail environments.
• Monitor and report on competitor promotional activity within the Travel Retail sector.

Relationship Management

• Maintain strong partnerships with key brand stakeholders within the wine category.
• Foster and enhance relationships with airport retail customers.
• Ensure compliance with all legal and operational standards across sales activities.
• Work collaboratively within the broader team to ensure alignment with organizational goals and strategic direction.

Key Performance Indicators (KPIs)

• Volume growth in Travel Retail channel depletions
• Revenue growth and gross margin achievement by brand
• Market share increase in the wine category
• Distribution expansion across Travel Retail channels
• Effective negotiation and monitoring of budgets and rebates
• Evaluation of promotional return on investment

Qualifications & Experience

• Proven ability to build and sustain relationships within the beverage or travel retail industry
• Strong service orientation with the ability to thrive in a customer-centric environment
• Effective communicator and influencer with solid decision-making skills
• Excellent planning, organization, and analytical capabilities
• Strong commercial acumen and numerical proficiency
• Goal-oriented mindset with a passion for delivering results
• Ability to lead on-site training sessions
• Team player with a collaborative spirit
• Exceptional verbal and written communication skills