National Sales Head is fully accountable for General Trade sales strategy and revenue growth of the company on a PAN India basis. Complete ownership of P&L in the organization with a razor-sharp focus on increasing distribution and market share He/she heads the Regional Sales Managers (RSM) in delivering the overall regional sales objectives, supervises, fine-tunes and monitors the execution and takes pro-active initiatives to cease every opportunity to increase the sales in accordance with the companies- policies and strategies. He/she heads and coaches the General trade Sales Team It is his/her obligation to form an efficient and effective team that is perfectly cooperating with all internal and external partners. Successful performance requires - Strong strategic and entrepreneurial mindset and calculate risk taking appetite - Razor sharp focus on multiplying market share - Sound forward thinking and planning skills - Taking the full responsibility for decisions and repercussions and - Strong communication and negotiation skills - Clear commitment and vision to steer the Sales team 

Detailed Responsibilities (non-conclusive):

Strategic Responsibilities:

1. Establish Distributor network (identification, selection, on boarding timelines by geography and on-going engagement) in phased manner starting with top metros, followed by expansion into tier 1/ 2 cities.

2. Promote positive relations with partners, vendors, and distributors.

3. Partner and collaborate across functions Ensure planned distributors in the zone are appointed in time and are operational through proper coordination

4. Responsible for top line and bottom line for General Trade

5. Work closely with the business heads and top management in managing the consistency of the brand and supporting them with initiatives which are in line with the business objectives

6. Market and environmental scanning, advice on business trends and changes in the market place

Business Objectives:

1. To achieve volume and value objectives of the assigned territory within budget, time and policy parameters through efficient control of the network under charge

2. Manage entire Sales team and ensure smooth functioning of the department.

3.Define and implement performance parameters for Sales team and drive governance processes

4. Partner with Branding, Trade marketing, Supply chain and ensure flawless execution Executing the agreed strategic alliances with key outlets

5. Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs.

6. Overall ownership of activity/ promotions and trade marketing activities across general trade outlet

7. Analyse market trends and behaviour to uncover new business and sales opportunities.

8.Compile, analyse and present data on competition and the business environment. Operating all Schemes & Promotional Activities (Marketing & Sales) as per prior approvals and discussed during the monthly review meetings

9. Own annual Sales forecast as well as geography wise target distribution Brand and SKU wise while looking at the Market Potential.

10. Training & Development of sales team, providing timely feedback in the market & through monthly review and meetings