LOCATION : MUMBAI (VIKHROLI)
WORKING DAYS & HOURS : MONDAY TO FRIDAY- IST

ROLE CONTEXT : Digital Marketing Manager will be part of the FT growth team and will lead user acquisitions for Purplle. He/She will have complete ownership of growth targets from paid channels.

REQUIRED SKILLS : 

● Minimum 5 years’ experience across levels in Digital Marketing

● Proficient in digital media planning tools Google Ads, Meta Ads, YouTube ads etc.

● Ability to manage app campaigns at scale is a big plus (5Mn+ MAU)

● Budgets handled >5Cr per month independently or through an agency

● App marketing / App install campaign exposure is preferable

CORE RESPONSIBILITIES : 

● Develop and run effective app & remarketing campaigns as perthe business objectives & growth targets

● Responsible for day-to-day monitoring, reporting and delivery of media plan

● Ability to think & actregional basis trends, local nuances and seasonal shifts and plan for inputs

● Working with agencies, internal and external stakeholders to plan, execute and deliver plans

● Assistin developing plan metrics and responsible for delivery of the KPIs

● Analyze media delivery & creatives and suggest improvements / next steps

● Regular competitive analysis & benchmarking

● Playsimportant role in maintaining budget and billing process to ensure accuracy