ROLE : SENIOR MANAGER - DIGITAL MARKETING
LOCATION : MUMBAI (VIKHROLI)
 

Role Context: Digital Marketing will be part of the FT growth team and will lead user acquisitions for Purplle. He/She will have complete ownership of growth targets from paid channels.

Required Skills/ Experience:

● Minimum 5 years’ experience across levels in Digital Marketing

● University or College degree/diploma in Media, Marketing, Business, or related field

● Proficient in digital media planning tools Google Ads, Meta Ads, YouTube ads etc

● Ability to manage app campaigns at scale is a big plus (5Mn+ MAU)

● Budgets handled >5Cr per month independently or through an agency

● App marketing / App install campaign exposure is preferable

Core Responsibilities:

● Develop and run effective app & remarketing campaigns as per the business objectives & growth targets

● Responsible for day-to-day monitoring, reporting and delivery of media plan

● Ability to think & act regional basis trends, local nuances and seasonal shifts and plan for inputs

● Working with agencies, internal and external stakeholders to plan, execute and deliver plans

● Assist in developing plan metrics and responsible for delivery of the KPIs

● Analyze media delivery & creatives and suggest improvements / next steps ● Regular competitive analysis & benchmarking

● Plays important role in maintaining budget and billing process to ensure accuracy