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Salary1800000
- LocationChennai, India
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IndustryE-Marketing
Responsibilities
● Proactively monitor campaign performance to ensure the book of business is healthy and has an opportunity to scale.
● Investigate campaign related concerns including Campaign under-deliveries, poor performance, data discrepancies (impression, click, conversion, etc.), issues related to fraud and brand safety, site tag implementation and creative issues, and integrations with various third party systems.
● Provide technical insight and support for complex site tag setup, goal recommendations, performance / delivery / viewability trade-offs, modeling recommendations and standard methodologies, creative setup, and campaign setup recommendations.
● Act as a pivotal resource for platform support for both internal and external customers, troubleshooting and resolving any technical issues they may encounter.
● Respond to and/or amplify issues in a timely manner, communicating effectively between our Sales, Product, and Engineering teams, consistently striving for a satisfactory resolution.
● Provide excellent customer support through internal and external client communication channels.
● Develop a deep understanding of Client product offerings and help customers align the right products to achieve their goals.
Ad-Serving & Advertising Platforms
- Ad Servers (e.g., Google Campaign Manager, DV360, The Trade Desk, Xandr, Sizmek)
- Programmatic & RTB platforms
- Integration with third-party advertising systems
Tag Management & Tracking
- Site tag implementation (e.g., Google Tag Manager, Floodlight Tags, Facebook Pixel, Meta Events, Adobe DTM, Tealium)
- Third-party measurement tools for fraud detection, brand safety, and viewability (e.g., MOAT, IAS, DoubleVerify)
Technical Skills & Programming
- JavaScript (JS) & HTML for tag troubleshooting and implementation
- SQL (for querying campaign performance data and troubleshooting issues)
- Excel (Advanced proficiency – pivot tables, VLOOKUP, data analysis, reporting)
- Foundational understanding of data analysis (e.g., Mean, Median)
Analytics & Reporting Tools
- Google Analytics / Adobe Analytics
- SQL-based querying platforms (BigQuery, Snowflake, Looker)
Internal & Cross-Functional Communication Tools
- Jira (for tracking support tickets and triaging issues)
- Slack, Microsoft Teams (for internal collaboration)
- CRM tools (e.g., Salesforce, HubSpot) for tracking accounts
Third-Party Integration & API Experience (Preferred but not explicitly stated)
- Experience troubleshooting API integrations for advertising platforms
Requirements
● 4+ years of experience in online advertising and in a client facing role supporting a technology platform
● Advanced understanding and shown familiarity with troubleshooting Ad-Servers / Integrations and Tag Implemented platforms. Similarly, working with languages such as JS / HTML.
● Basic understanding of foundational statistical concepts such as Mean, Median etc.
● Run and Modify SQL to be able to pull the data needed in order to solve problems
● Strong attention to detail, ability to prioritize, communicate effectively and work in a dynamic environment. Ability to work both independently and as part of a team.
● BA/BS degree qualification
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